Marketing manager

. Lead brand full business development in Portugal in 4 categories (Coffee, Pasta, Biscuits & Ready to eat sacuces) with 8 brands: 
  -Brand Strategic Plan for Portugal including BTL, Promo strategy development and ATL support
  -Full P&L ownership, budget control 
  -Negotiation with Principles.

. Build and execute brand strategic plan for Asian markets including BTL activation, Promo strategy
 . Full P&L ownership, budget control 
 . Negotiation with Distributors

. Build 5 year Brand & Category Strategic Plan Worldwide (communication) 
. Lead Global Brand Communication Guidelines & Production
. Control Global Marketing Budget

. Lead new products’ concept and packaging development (short/medium term)
. Develop 3 year Brand & Category Strategic Plan Worldwide (innovation) 
. Develop and optimize portfolio 
. Conduct Consumer research

. Lead new products’ concept and packaging development (short/medium term)
. Support 5 year Brand & Category Strategic Plan Worldwide (innovation) 
. Support portfolio management
. Support consumer research

July 2014 – Mar 2015
. Identify new potential markets in Middle East 
. Build route to market to enter in potential markets
. Support brand activation plan and implementation for Angola

June 2013 – July 2014 (Global Innovation)
. Support new products’ concept and packaging development 
. Support marketing mix definition w/market and consumer trends 
. Follow-up innovation projects with all internal and external stakeholders 
. Support innovation launch in Brazilian market (4 months in São Paulo, Brazil)

. Revise communication materials (ATL) 
. Revise and monitor campaigns strategy implementation
. Manage website visits and content
. Manage social media pages (facebook)

. Grade: 14/20