Experienced marketing manager with esports, agency and fmcg background

●Designed and executed extensive marketing strategies, propelling the achievement of projects` business goals; 
●supervised and coordinated the execution of marketing plans across different departments; 
●oversaw brand campaign measurements, metrics, worked in close cooperation with Analytics, and Product teams to increase its performance;
●scoped, managed, and adjusted marketing budgets as well as monthly/quarterly revenue forecasts;
●implemented the OKR and KPI evaluation system for marketing team members; 
●scaled, managed, and mentored a team of 12 people;
●managed contract flow in close cooperation with the legal department;
●held a project position as an eSports Project Manager created as a part of A-Tier CS:GO tournament organization process;
●oversaw key regions` IM metrics and mentored signings as well as the level of presence in each key region; 
●collaborated on creating launch marketing plans for new products (regions, budgets, forecasts, product tone-of-voice, positioning, etc);
●over 100 successful cases of working with Tier-1 influencers, including cases of achieving an ROI above 500%.

●re-launched the product on the global market; 
●supervised and managed partners` campaigns, users` feedback and brand`s online presence, coordinated closely with Support & Product Teams;
●created and executed a new marketing brand strategy in order to build up brand awareness with ongoing performance campaigns and bring attention to the new player on a market;
●developed strong and trustworthy relationships with partners all around the world, from influencers and their managers to contractors and freelancers; 
●led CIS, Europe, and Latin America markets campaigns; 
●planned and executed 2 sponsorship deals with Gambit eSports and Eternal Fire;
●closed the most wanted CS:GO influencers available for collaborations within gambling categories;
●managed, and mentored a team of 4 people.

●Created and performed communication ideas and strategies for brands, including online/offline activations & long-term campaigns; 
●monitored, analyzed, and reported results data on a weekly and quarterly basis; 
●supervised Logitech Influencer marketing campaigns as a part of LoL, Fortnite & CS:GO lines marketing support; 
●created and performed a brand new Influencer Marketing strategy for Sprite Ukraine as a part of global cybersport & street culture-oriented communication;
●tenders won: Coca-Cola Ambassadors, Sprite Ambassadors, Schweppes Ambassadors, Ford, Ballantine's, and more.

●Conducted regular analysis of the market, trends, and consumer needs; ●monitored and audited sales of every item in the portfolio on a weekly basis; ●ensured strong 360 support for pillars and product launches (assisted in performing digital campaigns for the product launches and managed the promotional content creation for TV, radio, and outdoor placements); 
●worked with media production houses and local talents to choose and develop local brand ads; 
●managed all brand digital presence on websites and social media platforms.

●Executed email marketing campaigns in cooperation with the design team (Mail Chimp); 
● managed a process of content creation for the website; 
●organized and supported PR-team and HR-team activities for employees and foreign partners; 
●participated in lectures and courses from top management in corporate budgeting, marketing strategy, decision-making, marketing analytics, market research, and more.

Bachelor of Science in Finance, Banking, and Insurance