Brand manager, marketing manager, product manager

Co-creation and development of the agency's own Brand Creation and Management Model.

Development of Brand Strategies with a long-term focus on the Brand's ability to relate to its clients and prospects, while also meeting milestones of digital notoriety and conversion.

Developing Brands with a Purpose driven philosophy, translated into on and offline proposals completely coherent with each Brand's differentiating elements.

Market analysis, providing market and consumer behavior insights to deepen the client's brands development, while also aiming towards a more targeted approach to their specific market.

Consumer analysis pinpointing the behavior patterns of each segment, target audience, generation, and translating them into insights for the Brand architecture and communication strategy.

Creative content creation, development and planning.

Social Media and e-Commerce performance analysis and report.

Copywriting for Social Media and Blog articles.

Advising the CEO on Strategic Brand Development and Business Model Presentation.

Advising the CEO on possible Business Model Improvements.

Consulting on the alignment of the company's Brand Identity with the both the company's commercial presentation materials and general presentation materials.

Providing Brand Strategy, Management, Activation Consulting Solutions to INTERAGIT's clients.

Throughout the internship I was tasked with the budget control of the Marketing Department, providing information for the Administration on a weekly basis, for both the Porsche Center in Porto and Braga.

I was also assigned to do a proposal for the yearly strategic marketing plan for both Porsche Centers, as well as event planning, execution and oversight.

Assisted the Commercial Department when needed.

Proposed a strategic expansion plan for upcoming brands of the mother company XRS Motor.

Studied the After-Sales Department providing recommendations for improvements both in processes and customer experience, aiming towards enhancing loyalty.

Focused on the Distribution Division of the company, my functions were mainly the management of the existing brands and products in the portfolio, while also finding new products and developing new brands.

During this time I dealt with Foods and Beverages, being directly involved in the creation and development of new brands, while also negotiating with existing brands the best way to take them to new emerging markets.

Brand Management for 5 new brands, involvement in the creative process (naming and brand communication), development of pricing and market strategies.

Searched and contacted suppliers to take into new emerging markets.

Represented the company in FITCuba, in Havana, Cuba in May 2016.

Mestrado em Gestão de Marketing