Sales, marketing and business development manager

RDI GrowStream™ is the world’s first water delivery system that uses organic chemistry to allow each and every plant to self-regulate its own water and nutrient delivery. A microporous tube the responds directly to root signals, releasing water and nutrients only when the plant calls for it. No evaporation. No percolation.
Perfect irrigation allows plants to grow to their maximum potential.

Responsible for the Turf SBU sales and marketing strategy development and implementation in the Spanish and Portuguese markets.
This includes launching successfully in the territory all new products and product improvements. Responsible for implement a reorganization of the new distribution strategy model in Spain, and reinforce the presence of the brand in Portugal, with the focus of develop new market growth opportunities.
Hired 3 new district managers, managing now a totally of 6 district managers, driving the team to achieve sales and marketing goals, according with the sales objectives and the company strategic.

Responsible for the sales and marketing strategy development and implementation in the European and Middle East markets. This includes bringing to market all new products and product improvements including new product ideas, competitive information and customer research. Developed incentive growth programs, sales programs, forecasting, promotional campaigns, product and sales training to field personnel as well customers. Organized international and regional sales meetings and thought all aspects of product use and application. Served as the liaison between manufacturer, sales and customers to all product related issues as well as salesstrategies. 
Responsible for setting up new accounts, evaluating and setting credit terms and devising better international shipping routes and procedures. 
Coached a sales force of 2 Area Managers and 1 sales rep to achieve sales and marketing goals, according with the sales objectives and strategic direction.

Responsible for the business in Portugal, customers management, strategy implementation, clients follow-up, technical support, products specification, training and marketing implementation.

Responsible for the clients follow-up, technical support, products specification, training and marketing implementation of the brand in Portugal.