Marketing manager

Lui*** ***** (XX anos)
Head of Sports & Marketing em Voqin Sports & Entertainment,
FGV – Fundação Getulio Vargas
Lisboa,
Lisboa
|
Experiência
Head of Sports & Marketing
Voqin Sports & Entertainment,
abr 2018 - Atualmente
Collaborate with clients, oversee project delivery from planning to production, and ensure great level of customer service is being delivered. Implement marketing and digital strategies, roll out internal planning process, and establish budget control. Lead supplier negotiations, manage sales and promotion for different markets and provide legal expertise to clients. 
Key Contributions:
Fostered creation of innovative experiences and content, consistently pushing beyond creative and technical boundaries.
Brought in over 2M€ in sponsorships for sports events.
Grew social media follower base by 300% in 1 year only.
Generated 20% reduction in operational costs while increasing quality.
Increased events operational margin from negative to 22%. 
Events & Marketing Senior Manager,
Rio Events Consulting Agency
nov 2016 - jan 2018
Provided consulting services on marketing, digital marketing, production of events, conferences, and exhibitions, and collaborated with Art Director as well as a creative team. Spearheaded planning and delivery of major events and administered venue operations management.
Key Contributions:
Successfully introduced several international events in the Brazilian market including Spartan Races, Glory Kickboxing, Coachella Music Festival, GFNY cycling, and Exhibitions Projects.
Administered a marketing budget of $2.5M encompassing traditional and digital marketing strategies.
Coordinated operational live events for more than 60,000 people.
Venue General Manager
Olympic Rio 2016 Committee
mai 2015 - nov 2016
Oversaw Olympic & Paralympic installation Sambadrome and conceived all aspects of venue operational plan from public flow, to health and safety, security plan, volunteer scale, athlete’s logistics, and technology. Drove customer experience, negotiated with site members, vendors, distributors as well as security management, and supervised over 400 people. Coordinated the marathon process and build relationships with governmental, local authorities, assembly, and athletes. Developed operational and overlay plan of the installation and planned broadcast logistics and process of the venue.
Key Contributions:
Acted as Operations Manager for Rio 2016  Olympic & Paralympic opening and closing ceremonies.
Controlled overlay budget of $50M.
Successfully created all security plans in collaboration with local authorities.
Managed daily public flow of up to 60,000 people.
Marketing & Event Production Executive Manager
IMM Sports & Entertainment Agency
out 2007 - abr 2015
Headed production and management of events and exhibitions, performed research, and identified opportunities for innovation. Monitored costs, ensured spend was within allocated budget, and prospected suitable venues. Developed tactical plans across marketing, social media, and commercial, ensured alignment with legal guidelines, and determined event layout and theme as per client requirements. Coached and mentored team of 300 staff members and managed relationship with main sponsors and clients.
Key Contributions:
Managed multiple high-profile events and concerts including Formula 1 Brazil, Cirque du Soleil,  Volvo Ocean Race, Rio Open ATP 500, The Police show at Maracana, Elton John, Radiohead, and many more.
Produced over 21 UFC Brazil shows in 5 years.
Administered $35M operations budget for all events.
Allocated annual spend of $5M on marketing strategies.
Sold over 2M in ticket sales and operations.
Formação
MBA in Marketing
FGV – Fundação Getulio Vargas
mar 2002 - dez 2002

          
          
Bachelor in Business Administration
PUC Pontifícia Universidade Católica
ago 1989 - nov 1993

          
        
Idiomas
English - Fluent
Spanish - Advanced
Informações Adicionais
Accomplished professional with extensive experience leading cutting-edge marketing strategies within Sports & Entertainment industry. Strategist with proven expertise in marketing, digital marketing, events operations, venue management, product development,, and sponsorships. Demonstrated ability to lead projects from development to execution. Performance-driven professional with strong business acumen and strategic thinking. 
Management Competencies
Events Operations
Marketing Strategy
P&L Administration
Strategic Planning
Venue Management
Digital Marketing
Sponsorships
Client Relations
Team Leadership
PR Strategies