Marketing automation specialist

Ecosystem maintenance and improvement – coordination of the integration between the several key tools of the company that include: CRM; Cloud; Marketo; Holmes Place APP; Digital Sales Process; Campaigns & Landing Pages; Website Online Sales 

Marketing Automation - responsible for the execution of the Group's Global Marketing Automation Program leveraging it by using Marketo platform.
Front line support for regional and global employees, while developing and improving the Buyers Journey/Members Journey and experience:
–Development and implementation of Scoring model, Auto comms (for both members & non-members) and Lead nurturing flows
-Support Demand Generation team with design, layout, content for email marketing
-Collaborate with Creative team to ensure templates meet branding standards while also maximizing website traffic
-Experience with A/B and multivariate tests 
-Reporting and Analytics tools (IBM SPSS, Marketo Revenue Explorer, Google Analytics) 

User of the Campaing custom made tool for Holmes Place Group, including creations of documentation of integrations, schemas, and data models, by configuring, executing, sustaning and optimizing Campaings and Lifecycle Marketing programs across channels, leveraging the data platform

Net Promotor Score (NPS), customer journey mapping, SurveyGizmo/Alchemer, custom feedback integrations using HTML/CSS, UTM parameters, Marketo and more

Project Manager - Digital Sales Process - development of tool to be used “in club” to create digital sales and ensure accuracy and data cleanliness  

Project Coordinator - ZOHO platform admin to coordinate several projects for the different brands of the Holmes Place Group across 7 countries

Developers team coordinator – communication and follow up with a team that creates customized solutions for the company ecosystem

DLC - Distance Learning Consulting, Lisboa (Portugal)
Coordinator of the following areas:
520 - Engineering and related techniques;
343 - Finance, Banking and Insurance.
Trainer and tutor in the following areas:
140 - Training of Teachers / Trainers and Educational Sciences;
340 - Business Sciences. Management of projects and work teams and management of training
(face-to-face and distance).
Management of Initial Pedagogical Formation of Trainers as Tutor and Faculty.
Operational and pedagogical tutoring of various courses.
Elaboration of plans for requests for homologation / authorization of operation of the Initial
Pedagogical Training Course for Trainers.
Elaboration of plans for requests for certification, and accreditation, among several entities, including
the Order of Pharmacists.
Development of courses in eLearning / bLearning / mLearning and coordinator of the development
teams: WebDesigners, WebDevelopers and Programmers.

Pedagogical consultancy in the most diverse areas (Health, Insurance, Mechanics, etc.)
Research and social analysis supported by statistical analysis and treatment of data.
Research project with a partnership between DLC and ISCSP, accompanied by Professor Ricardo
Ramos Pinto (Assistant Professor of Mathematics and Statistics for Social Sciences) and Professor
António Augusto Fernandes (Ph.D., Portuguese Catholic University and DLC Operational Director).
Development of the Master Thesis in Sociology of Work and Organizations.
Management of projects and work teams Management of Initial Pedagogical Formation of Trainers as
Tutor and Faculty.
Operational and pedagogical tutoring of various courses.
Elaboration of plans for requests for homologation / authorization of operation of the Initial
Pedagogical Training Course for Trainers. Elaboration of plans for requests for certification, and
accreditation, among several entities, including the Order of Pharmacists.

Various works in the area of sociological research with special focus on:
Sociology of Communication - "Distance communication in a Digital world- case study"
Sociology - "The leading Portuguese sociologists"
Seminar - research and applicability using the SPSS statistical tool
Thesis - "The relationship between Emotional Intelligence and Professions"

Instituto Superior de Ciências Sociais e Políticas (ISCSP) - Universidade Técnica de Lisboa (UTL),
Lisboa (Portugal)
Various works developed at the level of sociological research with special focus on:
Sociology of work - "The role of women in the labor market"
History of trade unionism - "The evolution of the role of women in the history of trade unionism"
Demography - "Gender parity - a district study"
Social Economy - "The difference between men and women in access to employment and wage
relation"