Product manager

ASSOCIATE VICE PRESIDENT, MOBILE FOR EVERYONE - MOBILE APPS
Led a team of product managers to develop apps for TD’s 100,000 colleagues. The apps enhanced the employee experience allowing colleagues to work where they wanted, when they wanted. It also provided business units a new avenue to engage colleagues and customers. Worked closely with business C-level executives to help them understand the mobile ecosystem and how it can help them meet and drive business goals and customer needs.
• Proactively led the vision, development, delivery, and adoption of business mobile applications focused on employee engagement and productivity in synergy with enterprise platforms (e.g. MSTeams, Intranet, Salesforce)
• Forged relationships in a matrix organisation to quickly develop, test and iterate proof of concept apps
• Developed enterprise standards, a certification process and risk governance and a set of best practices
• Created over 26 apps such as Mortgage Specialist that led to over 1,000 leads and 5 - 8% in new business

DIGITAL PRODUCT MANAGER - DIGITAL TRANSFORMATION
In a central digital function, provided strategy and consultation to various proposition owners to identify how the Lloyds app can be leveraged to extend their reach to 10 million active customers. This included incorporating pensions and investments in the app for the first time and digital robo investment advice concepts.
• Determined the short to medium term strategy to integrate Investing products in the Lloyds’ banking apps as well as the product strategy and vision for a standalone app investments app for Scottish Widows
• Incubated and shaped ideas into tangible outputs and worked with various cross functional and scrum teams across Digital and Wealth on a test and learn approach with iterative development across apps

GLOBAL DIGITAL PRODUCT OWNER - WEALTH
Led the creation of an app for global high net worth customers, to offer a concierge services across seven countries that allowed HSBC to gain valuable insights for this unique segment. Established on-going roadmap, managed product backlog and secured annual funding. Also provided the strategy to integrate Wealth Management features and functions across online and mobile banking to provide customers a holistic view of their finances.      
• Evaluated business, customer and market insights to drive product/feature decisions throughout agile sprints
• Drove all UI/UX designs, wireframes and user requirements from conception through testing, increasing usage by 30%
• Obtain Executive approval, secured funding, mobilised team to design, deliver and deploy a new app in 6 weeks

ASSOCIATE VICE PRESIDENT, MOBILE FOR EVERYONE - MOBILE APPS
Created a new team and division within TD to lead the implementation of TD’s first colleague app store. Worked closely with Technology, Compliance, Legal and HR to ensure this new and innovative way of working was a success and widely adopted by all colleagues. Determined the first wave of apps to be made available to colleagues.
• Accountable for developing the vision and implementing the strategy to bring mobile apps to all 100,000 employees across the Bank in Canada and the U.S.
• Partnered with stakeholders across Business Units and Risk to create and define a governance framework for M4E
• Managed the innovation agenda for colleague apps, worked with technology partners and internal stakeholders to deliver proof of concepts and apps to market and drive adoption amongst colleagues

SENIOR PRODUCT MANAGER MOBILE & INNOVATION
Led the strategy, definition and development of key features and functions for all TD mobile apps. Used Design Thinking methodology to understand customers, prioritised the backlog and gathered feedback for future iterations. Also led the business case and managed the implementation across several business units to ensure a continued successful product. Managed several TD apps for the Retail and Business Banking, Insurance and Wealth for over 5+ million customers across Canada and the U.S.
• Identified and defined new mobile products, research & market analysis, developed business cases and funding requests for Wealth Management and Banking apps in excess of $10 million
• Drove the product development lifecycle from inception to launch; product prioritisation, requirements gathering, UI/UX designs, quality assurance, project management resulting in increased revenue of 15% and app usage of 43%
• Managed in-market mobile products to operationalise new capabilities, continuous improvements, measured ongoing performance, ensured alignment to business objectives and customer experience goals
• Collaborated with cross functional teams, Marketing, Operations, Communications, Branch and Contact Centres to facilitate training and documentation to ensure a successful customer launch

PRODUCT MANAGER MOBILE & INNOVATION
Contributed and supported the launch of the inaugural mobile app for TD Canada and US. Worked closely with partners from Marketing to ensure a commercial success as well as internal stakeholders for Branches and Contact Centres to engage and support colleagues. Led new innovations such as stock trading and mobile cheque deposit.
• Explored and monitored the competitive landscape (features, service offerings, technology developments etc.) in and outside of the financial services sector, and developed a product strategy and roadmap
• Identify necessary reports, metrics, and perform data analysis to measure the effectiveness and validate the success of completed projects, grew app usage from zero customers to over two million active users

Specialising in Strategy

Specialising in Economics and Political Science