Marketing director / country manager

As part of the Portugal Leadership Team and leading a wonderful & young team of 15 people, responsible for P&L, innovation, strategy and activation of the brands in the Portuguese Market. Great results achieved for 4th consecutive year across all the activated brands (turnover & profitability), making the company grow in a profitable way despite of the negative trend of the FMCG Companies in Portugal.
  
Gradual change of business model, from Product to Brand Building
Stronger brand mix and adapted innovation to Portuguese Consumer.
People Centric; Trends, Precision Marketing & Tribes Definition. 
Digital Transformation: from the classical TV model to a Multichannel approach, building The Right Brand Storytelling: launching a CRM program (10% of total Portuguese Households) & boosting Digital Investment (from 6% to 25% weight in 2 years period)
Team transformation: from a Marketing Vision to a Broader Vision  leading the creation, implementation & follow up of the Brand Activation Teams (Mkt, Trade, Catman, Shopper, PRGM & NKA).

Broader Areas of Responsibility: Member of Iberia Leadership Team, Leading Innovation at  EU level,  Internal & External Ways of Working Definition & Implementation, Leader of Sourcing  Projects, Stratplan Leader, Topline Areas Coordination & Internal Coach.

As part of the Direction Committee and leading a team of 11 people, responsible of the brands strategy in the most mature region for Danone worldwide, what meant that all the strategy & activation needed to be vanguards vs the existing one: combining the business management & the leading of transversal projects, with a Lab role; working on new sales channels (e-commerce Startup Project), 121 actions, new organizational structures and CRM projects.

Advanced Negociation Skills
                        Scotwork – Glasgow 2018
                           Content: Negociation Skills & Tools.

Lead Ahead Program
              INSEAD Business School  - Fontainebleau 2017
                Content: Blue Ocean Strategy, Business Model Renewal Acceleration, Organizational Dynamics, Strategic Agility, Team Performance, Sustainability & Circular Economy.

Lead with Coaching – Internal coach certificate
                             TPA Executive Coaching - London 2017 
                                Content: Builds the ability to coach beyond the functional expertise.

Matricial Organizations Program
                IESE Business School – Barcelona  2017
                Content: Types of organization design & how to ensure the organization is aligned with business objectives.

Digital Marketing Program
                  ISDI School – Barcelona 2017
                 Content: Strategic & Global Training in the key areas of the Digital Business. Lead Digital Transformation.

How to build a Category Vision
                  Danone & KWP – Marrakech 2014
                     
Crisis Management Training
                  Woll Consultores – Tenerife 2012
                  
Presentation Skills (& Speaker in Business Schools)
                  Habilor – Tenerife 2012