ASSOCIATE MANAGER,CONSUMER INSIGHTS & BUSINESS ANALYTICS

SC JOHNSON IS A FIFTH-GENERATION FAMILY COMPANY BUILT ON THE SPIRIT OF OUR PEOPLE.
We have been leading with purpose for over 130 years, building iconic brands that win the hearts and minds of consumers – such as Raid®, Glade®, Ziploc® and more, in virtually every country around the world.
Together, we are creating a better future – for the planet, for future generations and for every SCJ team member.
Join our winning team of Wave Makers and Go Getters and help us write the next chapter in the SCJ story.
Summary.
This position will report to the Consumer Insights & Business Analytics RBP Director LATAM, with key responsibilities to deliver the learning agenda built in collaboration with local Marketing Directors.
The CIBA RBP Associate Manager will deliver local consumer insights to further grow the business in LATAM and will provide analytic data to support local plans and decision making.
Also, will work as an “internal consultant”, being a key reference for the Region, ensuring any business decision is grounded into deep consumer knowledge and business drivers.
Is expected to work in partnership with Global CIBA Team, giving support when global projects are conducted in the local market and visibility when a research initiative is being placed in the local market.
Essential Duties and Responsibilities.
Guide learning needs and set priorities for areas of focus to drive share and category growth.
Recommend appropriate primary research design based on marketing objectives.
Understand and recommend analytic tools to support local tactical plans (Shelf Architecture, Decision Tree, Golden Stores, etc).
Act as a strategic business partner providing consumer insight-driven recommendations for business decisions.
Develop/ lead category specific analysis and/or identify business opportunities for prioritized channels, regions, or emerging business.
Lead BTL asset evaluation for the categories, recommending adjustments to optimize creative and guarantee shopper conversion.
Keep apprised of category insights, retail industry and consumer trends and use this data to provide business context to Marketing, Cust Mktg, Sales, Category Management and Regional Leaders.
Partner with our syndicated data vendor team to deep dive into retail and household panel consumption dynamic Lead Marketing Mix studies to bring recommendations on how optimize media investments.
Required Skills / Experience / Competencies.
Bachelor's degree 05 years of previous experience in marketing or insights Knowledge of Research Tools/ methodologies Robust experience with Nielsen Retail Data capability and KPIs Effective communication skills to simplify complex business challenges, to influence and impact the business.
Ability to make complex data simple, accessible, and actionable.
Works well independently, managing multiple priorities.
Deal comfortably with ambiguity.
Ability to work effectively with cross functional teams.
Qualified candidates must be legally authorized to work in Mexico.
Preferred Skills / Experience / Competencies.
Advanced degree in research Global experience Familiarity with Marketing Analytics, including media measurement, pricing and assortment optimization.
Strong presentation & storytelling skills Inclusión y Diversidad Somos una empresa global, con personas de todas las culturas, etnias, razas, religiones, identidades de género, orientaciones sexuales, edades y capacidades.
Reconocemos la experiencia y la valoramos.
Nuestro objetivo es construir un entorno de trabajo diverso, integrador y solidario en el que todas las personas puedan prosperar.
Nos comprometemos a realizar esfuerzos continuos que nos ayuden a atraer, contratar y retener talentos diversos que deseen construir un entorno positivo e integrador.
Más información sobre nuestras iniciativas en curso las pueden encontrar en el siguiente enlace https://jobs.
cjohnson.
om/inclusion.
SC JOHNSON ES UNA COMPAÑÍA FAMILIAR DE CINCO GENERACIONES FORMADA CON EL ESPÍRITU DE NUESTRA GENTE.
Hemos liderado con nuestro propósito por más de 130 años, construyendo marcas icónicas que quedan en el corazón de los consumidores - como Raid®, Glade®, Ziploc® y muchas más, en casi todos los países del mundo.
Juntos, estamos creando un futuro mejor - para el planeta, para las generaciones futuras y para cada miembro del grupo SCJ.
Súmate a nuestro equipo ganador de Wave Makers y Go Getters y ayúdanos a escribir el próximo capítulo de la historia de SCJ.
Para obtener información sobre cómo procesamos y protegemos su información personal, haz clic aqui accederás a la Notificación de Privacidad de SC Johnson.
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