Global digital marketing manager

• Strategic management for business units, products, and patients-based campaigns
• Best practices planning and design: optimization of operations and commercial effectiveness
• Market analysis, planning, strategy and commercial planning, communication planning, Omni-channel marketing campaigns, processes evaluation, readjustment, and SOPs implementation.
• Optimization of operations and commercial effectiveness
• Internationalization process

General Management consulting duties for Ortoplus, a specialized laboratory, founded in 1987 that diversifies its business in three main business divisions: Alineadent (focused on invisible orthodontics treatment for adults and teenagers), OrthoApnea (that currently manufactures a new intra-oral device especially indicated for the treatment of snoring and sleep apnoea syndrome that results in a remarkable improvement in the quality of patients’ lives), and 4D iMedical (a specialized center in planning, designing and printing all kinds of surgical solutions in order to make it easy to prepare and perform surgeries for medical professionals)

• Design Thinking for pharmaceutical sales & medical-scientific communication: analysis, design, development, and implementation of strategic and operational challenges throughout customised, multichannel business models, for existing markets.
• Best Practices and roadmaps planning and design: Change Enablement / Management.
• Coordinate development of action plans to penetrate new markets through added-value content.
• Implementation and delivery (global-local, local-global roll out)
• Orchestrated customer engagement integrated to CRM
• Supporting Business Units, clinical projects, and product management to make better business decisions through market research insights, business intelligence (Qlikview/Tableau), and other interactions with Healthcare Professionals and KOLs.

• Customer acquisition
• Protocol Trainer & Institutional relations in Spain with United Kingdom, Latin America and Belarus
• Head of Physicians & Nurses for training Programs
• Head of Commercial, Promotional & Communication Plans
• Head International Relations
• Oversee vendors, IT strategy Team and Content development

ESEMED has a Business Unit focused on Healthcare & Tourism, and Medical Consulting, including training for pharmaceutical sales forces and medical marketing staff, being supported by a multidisciplinary team across different sectors in partnership with frontline companies services providers.

• Lead Novartis global digital sales & marketing Best Practices projects for global franchises for US, LATAM, AsPac, and EMEA CLM, medical content and scientific information, in order to optimize brand plans gaining commercial tactics efficiency and sales force effectiveness for both current and new markets.
• Oversee the strategy, design, development and production efforts, coordinating brand managers, IT, business analytics and CRM operations through the governance model to achieve the medical marketing goals through multichannel CLM and its integration into Veeva CRM.
• Lead a team of project managers to develop guidelines to ensure medical content delivery and implementation consistently, delivering high quality service, on time and to budget around CLM and eDetailing processes.
• Responsible for engaging internal customers (within global brand teams and brand teams at local/country level) in order to develop KPIs and dashboards across regions; advice and execute services within multichannel plans.
• Oversee the development of new channels and scientific content either via internal Novartis teams or via selected outsourced vendor partnerships.
• Oversee roadmaps and coordinate the efforts for cultural change management to implement new commercial models through multichannel CLM.

• Markets Insight & Product multichannel marketing strategies.
• Mirror Rep for sales force optimization.
• Targeting, Segmentation and Profiling for Pharmaceutical brands through cutting edge Hospital and Pharmacies Consulting: Segmentation and Targeting, roadmap and route to market.
• Customer Insight by customer centric approach to support Sales & Marketing through customized solutions based on Medical Scientific support, Market Research, Business Intelligence (Qlikview and dashboard tools), Team management (from regional to local level) and KPIs’ identification for CLM & CRM integration.
• Hospital marketing consultancy for Multichannel Approach: design, development and implementation of commercial plans for all stakeholders (Physicians’ content sharing platforms and working groups, attending to different profiles and goals, based on a wide range of added value services).
• KOLs, e-commerce, Business Clusters & Hospital Contracts/Agreements for implementation of company activities.

• Planning, Design and Implementation of cutting edge omnichannel Best Practices, Global-local plans, roadmaps, and centralised repository platform for European tools and programs
• Negotiation with vendors, development support, coordination, and implementation of brand plans and commercial tactics through multichannel programs at local level
• Coordination of project managers and consultants
• Business Core Team negotiations, Workshops and Sales Force/Marketers' Train the Trainers.

• Development and execution of new commercial model and service culture through multichannel planning/budgeting to implement omnichannel sales tactics
• Dashboard development, reporting, and IT support for the integration in the CRM, monitoring key business variables and cost savings analysis
• Multi-Channel marketing roadmaps and Tactical brand consistency management to implement global to local web strategy, adjusting local adoption and delivering feedback through key indicators depending on wide range of Markets Insights/Scenarios.
• Provide input to the European Team and brand managers: compliance, approval processes, strategic data management

• Key Account Manager
• Strategic sales plan
• Clients & Sales Team Management
• Medical Marketing: QoL & Epidemiologic Studies
• Medical affairs, Clinical Trials, and Pharmacovigilance
• Budgeting & Project Management
• Multichannel platforms
• Marketing Campaigns
• New Technologies in Pharma Business
• Market Research
• Sales Force Training
• e-marketing:
- e-mail marketing
- e-detailing
- e-learning
- e-communities
- e-commerce
- Networking
• KOL Management
• Medical Associations Affairs

• Planning, Development and Execution of Commercial Plans for CLINICAL TRIALS in public and private Hospitals,
• Clinical-focused Product Management, Clinical Research Organizations Services (Pharmacovigilance management and Physicians CRF follow up)
• Marketing and Medical support for PMs (Phase I-IV) & Product portfolio support through e-solutions
• Project Management for advertising campaigns, product launching campaigns, Meetings & events
• Key account manager

• Management for Clinical trials, with agencies (CROs), institutions (AEM, Ethics Committees) and vendors
• Contract agreements with hospitals, principal investigators and KOLs.

• Research, diagnosis and management of neoplastic, haematologic disorders and breast cancer.
• Insight of multidisciplinary care of cancer therapy patients, particularly with respect to the interface between laboratory discovery and clinical care.
• Intensive program of didactic lectures, inter-disciplinary tumour boards, research seminars, and formal coursework.
• Disease-specific unit supported by a weekly inter-disciplinary tumour board attended by specialized faculty members from other departments, where patients are discussed in depth with review of pathologic and radiological data.
• Hypothesis-driven research project in a clinical, translational and basic science arena on EGF-R, Angiogenesis and Apoptosis.

* Campaigns evaluation tools (Google Ads or Facebook Ads)
* Attribution and traffic sources
* Assisted conversions and calculated metrics
* Top conversion paths, Scopes
* Advanced custom topics: dimensions and metrics, alerts or reports, channel grouping and alerts
* Digital Channels Improvement
* Conversion Rate and Marketing ROI with AB Testing and Data Driven Decisions
* Create AB test, Redirect & Multivariate Tests for Digital Marketing, Landing Page & Conversion Rate Optimization (CRO)

- First aid
- Survival at Sea
- Firefighting, Prevention and Extinction
- Safety at Work and Social Responsibilities

Master's degree in marketing and sales management

Molecular Biology & Medical Pathology