Eventos e marketing

- Event production, logistics, fabrication, and/or operations
- Hands on production and oversight/management
- Effective relationship management with executive stakeholders
- Diverse knowledge in event materials, building techniques and labor/resource oversight
- Experience simplifying and bringing efficiency to complex projects
- Creative and detail-oriented approach to events
- Experience managing complex budgets with multiple partners

- Event production, logistics, fabrication, and/or operations
- Hands on production and oversight/management
- Diverse knowledge in event materials, building techniques and labor/resource oversight
- Budget Control

Support the Sales Director of CANAL FORMULA 1 LATIN AMERICA, the only 24/7/365 channel dedicated to the main category regarding motor sports: the FORMULA 1. Present in all Latin America, from Mexico to Chile, the channel reaches almost 12 million homes.

• Development of sales plan, target definition and ABC analysis
• Development of Sponsorship proposals to different clients
• Direct contact with clients in Latin America in order to present sponsorships opportunities
• ROI of current sponsors
• Channel Rating analysis

Brand Experience
• Suport events organisation (Futurecom, End-year party with customers and employees)
• Direct contact with advertising and events agencies and assistance in relationship marketing actions
• Support on the production of promotional products
• Inventory control of promotional materials

Brand Engagement
• Responsible for the Brand Ambassador Program in Latin America (around 19 countries), in which is recognized as best practice globally.
• Managing KPIs, employees’ engagement, managing stock and supplier/sourcing interface for giveaways.
• Created and implemented a tool to manage and engage around 1,000 employees in Latin America. IT system development setting up a system of Business Intelligence to meet the needs of management level, providing executive report and focusing on process improvement giving speed and more accurate information.

Sustainability
• Support to the Virtual Volunteer Program, engaging employees in Technology for Good projects as part of Sustainability and Corporate Responsibility strategy.
• Interface with Brazilian employees for a digital inclusion program in the Amazon region. And with Mexican employees to support a project with Whitaker Peace and Development Initiative focusing in ICT training.

• Support the Director in marketing Singapore as a global investment location for companies and organisations from Brazil and other South American coutries
• Meetings and Events Coordination
• Brazil and South America Market scans
• Companies scans
• Marketing and research projects

• Building brand image in 14 countries of Latin America
• Direct relation with local marketing team and agencies in order to build the best marketing strategy for the company
• Administration of brand digital strategy for 6 countries in Latin America with a focus on social networks
• Participation in marketing actions for integration with other companies acquired by Sanofi Group
• Construction and support activities such as redesign of packaging, construction of website and material for doctors and pharmacists
• Development of POS materials and Trade marketing actions for 14 countries in Latin America

The master's degree in Sport Business Management is designed to provide different fields of study related to economics and sport with the skills to become business leaders in the sector, being capable of managing public and private sports enterprises and to have the technical knowledge for solid, effective professional practice.

The following university departments are involved in teaching the programme:

Department of Economics and Business Organization
Department of Accounting
Department of Sociology and Organizational Analysis
Department of Administrative Law and Procedural Law
Department of Mercantile Law, Labour Law and Social Security Law
Department of Social Psychology
Department of Econometrics, Statistics and Spanish Economy