Story seeking | earned media activation

From event management, protocolar support, press conference set up, endorser aquisition, strategic marketing, communication campaings and TV productions, I've been finding myself in charge of the coordination, organisation and implementation of operational actions, working in partnership with large groups of professionals and stakeholders from different areas. While being responsable for the flow of the information within the instituition sectors, and its media network (TV, Radio, Online, Paper).

 
Working with passion, we became story seekers, identyfing potential endorsers to partner up with the brand, considering its extension to new targets. With a series of articles, divulged via earned media, Inviita featured "The Neverland Boys’" (Surf content creators) and Teresa Almeida’s (BB World Champion 2014) dream roadmaps, amongst others.

I was responsable for the flow information within the instituition, while building a media network (TV, Radio, Online, Paper). Surf Clube de Viana's news factor was built on a track record of leading projects, ranging from adaptive sport initiatives to the organization of major international events: World BB Championships; International Adaptive Surf Camps. Our aim was to promote reach, engagement, and the tangibility of sport through earned media. As a result SCV became a known presence, not only in the international surf scene, but also nation-wide, within the community.

GA4 Lisbon Digital School

Online Course STRATEGIC SOCIAL MEDIA MARKETING

  Bachelor in COMMUNICATION SCIENCES: Journalism, Public Relations, Multimedia

1 st year of the Bachelor in DIGITAL ANIMATION