Performance marketing

- Project Marketing Management
- Development of the overall digital marketing strategy
- Digital channels management
- Create and implement a Social Media strategy (Twitter, LinkedIn, Facebook, YouTube, Instagram) for B2B and B2C
- Developing, implementing, tracking, and optimizing social media activities
- Organize social media calendar/editorial plan
- Content creation
- Develop Google Ads & PPC Campaigns (Search, Display, Discovery, Video, Shopping, Smart) , Social Media Campaigns, Spotify Campaigns, etc
- Planning and implementation of the investment strategy to identify and pursue opportunities for paid and non-paid Traffic, such as e-mail marketing and Social Media
- Launching, Managing, and optimizing campaigns performance
- Preparing campaign reports and recommendations
- Use Google Analytics for reporting and optimization
- Use Google Tag Manager for setting up traffic and conversion campaigns

Digital Marketing Introduction
E-Content
Web Copywriting
Social Media
Search Engine Marketing
Digital Media
Social Networking
Digital Branding and Public Relations
Mobile Marketing	
Data Mining & Metrics
Digital Law 2.0
Digital Marketing Plan