Gestor de comunicação e marketing

Reporting to the Head of Division, I was responsible for managing P&L of these categories and managing commercial and contractual conditions with partners in these business areas :

•	Responsible for the definition and implementation of Go-To-Market strategy in line with the Budget defined for these categories
•	Responsible for portfolio management of leading Electronics’ brands and pricing structure in order to achieve the established revenue and margin KPIs
•	Development of Marketing plans with partners, and negotiation of related investment. Internal interface with Marketing department to ensure Omnichannel implementation (Trade / Digital / Online / Buyers’ Guide)
•	Responsible for defining store planogram and space monetization in accordance with Merchandising policies
•	Negotiation of retail investments and campaigns with all suppliers, guaranteeing the necessary control of all trade marketing actions within the POS
•	Responsible for building the category promotional plan and negotiate support funds to generate additional sales and maximize profitability

Reporting to Portugal Country Manager, I am responsible for Portugal marketing : PR relations, Digital and Offline communication and promotional activities :

•	Lead development of the Trade Marketing Strategy to achieve defined business objectives across all product categories in line with European Product and Marketing strategies
•	Development of a trade promotional plan with key customers and channels
•	Manage, monitor and execute the Trade Marketing Investments
•	Manage and evaluate trade promotion levels to achieve maximum returns (ROI)
•	Monitor competitor activities on a periodic basis to develop trade engagement activities
•	Manage day to day relationship with media agencies
•	Adapt and implement the European Press Relations strategy to the country 
•	Overseeing Social Media strategies implemented by Community management agencies according to guidelines and contents defined and provided by Europe Marketing Team
•	Manage local adaptation of sales tools (POSM, leaflets, catalogs, goodies,..)

•	P&L control by supplier and by product 
•	Product strategy definition
•	Product planning and forecasting to achieve internal KPIs
•	Defining, negotiating and implementing all Marketing activities
•	Responsible for defining content for internal POS material, Digital media and catalogues
•	Top competitiors benchmark
•	Continuous analysis of the internal behavior and market trends (GFK Panel) for support decision
•	Portuguese representative in international meetings as a member of the Dixons Carphone Handsets  Group Purchasing  - Forum for sharing and disseminating best practices across countries, portfolio evaluation, category forecasting and global negotiation with manufacturers.
•	Reporting and payments control related to financial contributions agreed with the suppliers
•	Managing the business relationship with the network
•	Definition of Optimus product range for Phone House stores
•	Ensure the implementation of all policies and procedures communicated by the operator at comission, promotional and pricing level 
•	Negotiation of promotional activity with operator and associated differentiation 
•	Internal coordination with the Marketing department for the roll out of the visibility plan agreed with the operator
•	Reporting and payments control related to financial contributions agreed


Project Management (accumulated position) (Jun 10 – Feb 11) 
Responsible for coordinating local implementation of the CPW Group Go to Market Project aimed at standardizing planning, segmentation and communication processes for the various countries of the Group.

3 Days Worshop