Digital business and management

Manage the Marketing TV Team (designers, creatives, copywriters, campaign managers and sales)
Manage and development of the AudiçãoActiva marketing and sales strategy.
Responsible for the AudiçãoActiva digital transformation.
Coordinate the innovation process and digital transformation with the Marketing, IT and Sales teams.
Coordinate the Marketing Team and the call center to optimize the sales results.
Plan the AudiçãoActiva daily TV campaigns to deliver the best results.
Optimize AudiçãoActiva marketing budget.
Manage 1000000€/anual (average) marketing budget delivering 5000000€/anual (average) direct
sales.
Responsible in the development of Marketing and TV ads (concept, script, video, image).
Manage AudiçãoActiva brands.
Digital brand development and management.
Digital business development.
Business Analysis and Analytics.
Data analisys and management statistics.
Responsible for the BI area.

Brand manager.
Digital brand development and management.
Digital business development.
Creator of the Brand Senseslinen
Manager of the Brand Amalia Home Collection.
Marketing team leader.
E-Commerce management.
Business Analysis and Analytics.
Project manager of CRM Salesforce Implementation.
Salesforce specialist.
Production management.
Project manager of ERP Implementation.
Project manager of EDI Implementation.
Principal responsible of the E-Commerce project, online stores, and integration in the ERP.
Principal responsible for the IT Department.
Team member of the internationalization project, stock manager, client manager.
Principal responsible for the BI area.
Data analisys and management statistics.
Advisory on the project of the redefinition of processes, procedures, and functions.
Principal responsible for the logistics sector (warehousing, stock management, and supply chain management).
Purchases.
Responsible for the implementation of continuous improvement measures.

Member of the team for the informatization of all information and processes of the Surgery Room
Project.
Principal responsible for the parametrization of the Hospital de Braga MRP.
Started the projects:
Redefinition of the roles and processes of the Hospital de Braga Logistics Department
Optimization of distribution routes (project still in progress).

Research fellow funded by the Foundation for Science and Technology at the University of Minho,
particularly in the Department of Production and Systems, from October 2010 to October 2011, under
the project "Sustainable Electricity Power Planning".
Member of a group of seven researchers, who despite different tasks, teamwork was essential to
achieving results. With regard to my involvement, I have developed skills in the technical evaluation of
investment projects, renewable energy, and scientific writing. As a result of this work, we obtained two
publications in conference proceedings, two oral presentations at international conferences, and an
article in a journal of international reference, all as the main author.

Internship within the end of Degree in Applied Mathematics - Operations Research Branch, the Dep.
of Organisation and Quality of Real Seguros.