Comunications, advertising, marketing, pr

Department: Healthcare billing
Customer Communication:
• Transferable Skills: Strong communication skills, both verbal and written.
Invoice Processing:
• Transferable Skills: Administrative skills, attention to detail.
Invoice Verification and Reconciliation:
• Transferable Skills: Attention to detail, analytical skills.
Documentation Maintenance:
• Transferable Skills: Organizational skills, attention to detail.
Profit and Loss Analysis:
• Transferable Skills: Financial literacy, analytical skills.

Customer assistance, store presentation:
• Transferable Skills: Customer assistance, store presentation, understanding customer preferences,
sales strategies.

Content Creation and Research:
• Transferable Skills: Writing, research, creativity.
Media Coverage Analysis:
• Transferable Skills: Media analysis, reporting.
Event Organization Assistance:
• Transferable Skills: Event coordination, teamwork
Media Liaison:
• Transferable Skills: Communication, relationship management.
Administrative Support:
• Transferable Skills: Administrative skills, multitasking.
Communication Skills Development:
• Transferable Skills: Written and verbal communication improvement.
Additional Relevant Skills:
• Bilingual: Excellent written and verbal communication skills in Portuguese and English.
• Research and information gathering proficiency.
• Proficient in Microsoft Office Suite and other relevant software.
• Strong organizational and time management skills.

Translation Quality Check:
• Transferable Skills: Attention to detail, linguistic proficiency.
Content Writing and Editing:
• Transferable Skills: Writing, editing, content creation.

Social Media Management:
• Transferable Skills: Content creation, engagement, brand monitoring, data analysis, communication.

Social Media Assistance:
• Transferable Skills: Social media management, teamwork.
Content Creation:
• Transferable Skills: Content creation, creativity.
Email Marketing Support:
• Transferable Skills: Email marketing, engagement.
Research and Analysis:
• Transferable Skills: Market research, analytical thinking.
Event Contribution:
• Transferable Skills: Event planning, execution, collaboration.
Metrics Analysis and Reporting:
• Transferable Skills: Data analysis, reporting, decision-making.
Additional Relevant Skills:
• Familiarity with social media management tools (Hootsuite, Buffer).
• Experience with design software (Canva, Adobe Creative Suite).
• Knowledge of basic SEO principles.
• Bilingual: Ability to translate marketing materials between English and Portuguese.

Customer Complaint Handling:
• Transferable Skills: Problem-solving, customer service, patience.
Other language(s):
English
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Spanish
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French
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Deadline Management:
• Transferable Skills: Time management, working under pressure.
Personal Information Handling and Gift Management:
• Transferable Skills: Confidentiality, customer appreciation, organizational skills.
Team Collaboration:
• Transferable Skills: Teamwork, effective communication.

Data Entry and Validation:
• Transferable Skills: Accuracy, attention to detail, proficiency in data management.

Online Event Organization:
• Transferable Skills: Event planning, organizational skills.
Community Engagement through Marketing and PR:
• Transferable Skills: Marketing, public relations, community management.

O curso de licenciatura em Comunicação Aplicada: Marketing, Publicidade e Relações Públicas da Universidade Lusófona, inserido na Escola de Comunicação, Artes e Tecnologias da Informação (ECATI), visa formar especialistas capazes de analisar e apresentar informações para apoiar a tomada de decisões, promover e desenvolver atividades de marketing e comunicação em contextos de gestão tanto em organizações públicas quanto privadas. O currículo abrange uma variedade de disciplinas fundamentais para fornecer aos futuros profissionais habilidades em rigor científico, tecnologia atualizada e capacidade de gestão operacional e estratégica. Os alunos são preparados para analisar, conceber, produzir e implementar programas de marketing, publicidade e relações públicas, proporcionando uma base sólida nos estudos empresariais com foco especial na teoria e prática do marketing, publicidade e relações públicas.