Ceo / cfo / coo

Eds*** ***** (XX anos)
CEO em Fresenius Medical Care - Brasil
INSEAD - France
Residente fora de Portugal
Este candidato está disposto a se mudar
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Experiência
CEO
Fresenius Medical Care - Brasil
out 2014 - dez 2022
Responsible for the areas: Commercial & Marketing, Technical Operations, Human Resources, 02 pharmaceutical
and medical device factories, 01 Software house, Quality, Regulatory Affairs, Institutional Relations, Internal
Communication, Strategic Project Management, Compliance, Legal, Financial and Planning , IT, Medical, Logistics and
Purchasing. Management of around USD 250 Mi in sales/year and 3,500 employees. Report to VP Latam.
• Coordination and successful negotiation of the acquisition and integration plan of companies with a direct
revenue of USD 52 Mi, including two non core strategic operations, to expand the local and export portfolio,
both Medical Technology companies. These acquisitions allowed the Fresenius brand to enter the MedTech
market at more affordable costs, increasing revenue by boosting the sale of equipment and inputs.
• Coordination of the 5-year strategic planning, through the organization and creation of a monitoring system to
ensure the implementation plan.
• Obtaining a 65% market share in strategic products, recovering margins, despite the turbulent external scenario
due to unexpected changes in regulation and taxation caused by Covid 19.
• • In the last 7 years I was responsible for configuring and leading a margin recovery plan twice, having faced
several crises such as two major devaluations of the Real, a recall and the pandemic.
• Restructuring of the Care Delivery Division, which included acquisitions, divestments and mergers, changing the
patient portfolio from a mix of 20% private to 70%.
• Structuring of the commercial team to serve different customer segments, improving loyalty and market
perception of Fresenius as the best option in the renal sector.
• Creation of new solutions to maintain team spirit in a changing environment. Actions such as Physical and
Mental Health Programs, virtual medals, coffee with the President, among others, were recognized and
validated in an engagement survey.
• Active participation of the health care sector, maintaining an open agenda and close contact with high-level
executives of the major players, having a permanent presence in the sector's associations (clinics,
pharmaceutical and medical devices), promoting constructive debates with government authorities.
• The aforementioned promoted the achievement of public price adjustments, inclusion of new therapies in
the list of ANS, exemption from taxes such as ICMS for dialysis products, among others.
• Purchasing department restructuring, identifying alternative suppliers to support the production process,
as well as ensuring the sales portfolio.
CFO
Fresenius Medical Care - Brasil
out 2009 - out 2014
Reporting to the CEO of the Local Subsidiary (FME Brasil). Responsible for approximately USD 210 million in annual
sales. Reporting areas included Financial & Strategic Planning, Budgeting, Forecasting, M&A Activities, Accounting,
Financial Operations, Tax, Reporting, SOX Controls and Information Technology (IT). Managing a team of 86
employees and members of the Executive Committee.
• Negotiation of a divestment program for underperforming clients, increasing profitability and optimizing the use
of financial and human resources.
• Leadership of several initiatives in the area of Tax Planning, resulting in savings of US$ 7 million in five years.
• Restructuring of the Accounting, Credit Analysis, Tax Planning and IT areas with a customer-oriented focus,
facilitating and supporting sustainable business growth.
• Automation of billing and collection processes in the Services Division, with annual revenues of US$ 120 million.
• Development of a user-friendly KPI process to evaluate the business from different perspectives, allowing sharing
of best practices and recognition of exceptional performance.
• Structuring of the Risk Committee, mitigating exposures in the Labor, Fiscal/Tax and Civil areas.
• Negotiation of the export of finished products that resulted in an efficiency gain of USD 1 million in the local cost
of production, due to the absorption of fixed costs.
• Driven a series of improvement initiatives in the areas of Dialysis Clinics, Technical Service, Production and Supply
Chain, confident of efficiency gains.
Controller LATAM
Fresenius Medical Care - Brasil
abr 2003 - out 2009
Reporting to the Vice President of Finance for Latin America. Responsible for around USD 800 million in annual
sales. Reporting areas included Financial & Strategic Planning, Budgeting, Forecasting, M&A Activities, Accounting
and Finance Operations. Managed a team of 4 employees and was a member of the Executive Committee.
• Participation and/or coordination of the negotiation and review of several expansion and acquisition projects in
many Latin American countries such as Argentina, Colombia, Chile and Peru.
• Restructuring of the budget process in Latin America, supporting the CEO's presentations.
• Coordination of a remote multidisciplinary team (Doctors, Nurses, HR, Quality, Marketing and Finance
Professionals) from different countries, in the implementation of a regional project, with the objective of
establishing the brand and corporate identity of the Services Division (through the standardization of
processes), receiving the award for "Best Implementation of Projects", competing with other 20 countries in
Europe and the Middle East.
Business Planning and Analysis Manager
BELLSOUTH COMMUNICATION GROUP – Yellow page Division
dez 1989 - abr 2003
Reporting to the CEO of the Local Subsidiary. Responsible for approximately USD 300 million in annual sales.
Reporting areas included Strategic Planning, Business Analysis, Budgeting, Forecasting, M&A activities. Managed
a team of 9 employees and was a member of the Executive Committee.
Formação
Advanced Management
INSEAD - France
abr 2010 - out 2010
Leadership management
Finance
USP - Universidade de São Paulo
jan 1997 - jan 1998
MBA in Finance
Accountant
Universidade Federal de São Paulo
jan 1990 - dez 1994
Accounting Sciences
Idiomas
English - Fluent
Espanish - Fluent
Portuguese - Native / Fluent
Informações Adicionais
Cover Letter
Dear, I’m very enthusiastic to be part of the hiring process, and I am pretty sure that my experience of more than 25 years in international companies, deep knowledge of the business and the market in Latin America associated with strategic insight will be useful for you. I had the great opportunity to occupy strategic positions in Latin America and, in the last 8 years, I have been in charge of the 5th biggest Dialysis market in the world, as the CEO of the Brazilian operation.
Brazil is one of the most complex environments to make business, with a population of more than 200 mm people and the size of a continent, challenges like unclear legislations, high labour costs, lower reimbursement rate and a very confuse taxation system demands much resilience, persistence and focus to get business growth, not mentioning the constant instability of the political and economic scenario.
I assumed the position of CEO in 2014, right after the local subsidiary declares the 1st large recall of its history, which damaged the image of FME in Brazil In addition, we were reimplementing the SAP and facing a political and economic crisis making the currency devaluates 40% in one year, the production costs increased by 35% without the corresponding price adjustment. The terrible combination conducted the subsidiary to a negative profitability, and, I had to form a new executive team, once some of the senior Brazilian Staff was invited to integrate the regional team or left the company due to the challenging situation.
Then I formed a new team, hiring a CFO, HR and Legal Directors. I also named, from internal source, a new head for Commercial and MKT areas, Technical Operations, Quality & Regulatory and a Medical Director.
With this completely new team, we stablished a strategic plan for the following 5 years, which we were able to recuperate the company image, implementing a broad new package of bundles (eg.: Full Services), renegotiation of prices either the portfolio of product, reducing the participation of low performance customers and enhancing the good ones, also adding new items such as single use concept, HV-HDF, rental machines and CRRT, changed the patients portfolio from 20% private to 70%, through divestment of 1/3 of the low performance clinics and acquisition & mergers of new companies aligned with the new strategy.
The main accomplishments were:
▪ Revenue increased by 47% in the product division and 41% in the service, the EBIT Group % is 3 times.
▪ The NPS (Net Promoted Score) for the patient experience improved 10 based point, coming from 68% to 78%, higher than the average FME Group
▪ The engagement survey increased from 60 to 68%, been 2% above the average FME group.
▪ The average Market Share for the strategic Items, increased 15 bp reaching ~70% even though the premium price.
Although the economic crisis provoked by pandemic impacted severally the margins. In, 2021 we bitted the record of installed machines, and, with the acquisition of a new MedTech company we reached ~18 k equipment installed in the market under FME caring, while all other LA countries summed reaches ~7 k.
My experience in Fresenius includes 5 years as a CFO and 6 years in Latin America Region as Controller, allowing me to have strategic discussions with other countries, as well as coordinate international projects having remote teams with double reporting lines.
I hope my profile fits to your structure and I’m looking forward to putting all my energy and experience to make your Company even more agile, profitable, and helping more and more all stakeholders believe in the future of the organization.

Very Best Regards
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