TECHPRENEURCON MARKETER

We have an upcoming tech conference and we need an experienced marketing professional who knows how to create an email & text marketing strategy, set up and use CRMs, funnels, implement drip campaigns, data capture, retargeting and more.
The conference is April 27th - 28th, so we need everything set up by this upcoming weekend (April 5 - 7) and launched by Monday April 8th Overview.
Tech Is The New Black wants to increase brand awareness and conversions with email marketing and sms campaigns.
Tech Is The New Black wants to automate this process through marketing automation.
Tech Is The New Black wants to train and develop its staff on marketing automation and infrastructure set up.
Scope Of Work.
Create 4 campaigns to increase brand awareness and conversions through email and sms marketing.
Integrate third party tools through Zapier to automate repetitive tasks and processes.
Create training videos on marketing automation and infrastructure set up to train Tech Is The New Black staff.
Campaign Outlines Welcome Email Campaign Purpose.
To warmly welcome new subscribers to the "Tech Is The New Black" community, setting the stage for a long-term relationship.
This campaign aims to introduce the brand's ethos, values, and what newcomers can expect in terms of content, offers, and engagement opportunities, specifically, TechPreneurCon.
Goal.
Increase subscriber engagement by 25% and foster a positive first impression, leading to higher open rates and initial conversions.
Strategy.
Personalization.
Utilize subscriber data to personalize the welcome message, suggesting they attend TechPreneur Conference.
Value Proposition.
Clearly articulate the unique benefits users will gain by attending TechPreneur Conference.
Call to Action (CTA).
Encourage new subscribers to take the next step and purchase a ticket to TechPreneur Conference.
Engagement Campaign Purpose.
To maintain and deepen the relationship with existing subscribers by delivering targeted and valuable content that resonates with their interests and needs.
Goal.
Enhance subscriber retention by 30% and increase click-through rates by 20% through segmented and targeted content.
Strategy.
Content Segmentation.
Segment subscribers based on their behavior (visiting the TechPrenuer Conference website via email or sms) Interactive Content.
Incorporate interactive elements such as quizzes, polls, and surveys to increase engagement and collect valuable insights.
Abandoned Checkout Campaign Purpose.
To re-engage customers who have added items to their cart but did not complete the purchase, addressing potential objections and nudging them towards conversion.
Goal.
Recover 20% of abandoned carts through timely and persuasive email reminders, coupled with exclusive incentives.
Strategy.
Timely Reminders.
Send a series of personalized emails post-abandonment, with the first email going out within 10 hours, followed by strategically timed follow-ups.
Incentivization.
Offer exclusive discounts to encourage completion of the purchase.
Post-Purchase Campaign Purpose.
To thank customers for their purchase, provide them with a positive onboarding experience for the conference, encourage repeat business, and gather feedback to improve products and services.
Goal.
Increase repeat customer rate by 15% and gather actionable feedback from 40% of purchasers.
Strategy.
Thank You Message.
Send a personalized thank-you email post-purchase, highlighting next steps and what to expect from TechPreneur Conference.
Cross-Sell and Upsell.
Recommend related products or upgrades based on the initial purchase to increase order value.
Referrals.
Encourage customers to refer the conference to other like-minded people so they can attend as well.
Offer incentives for customers to refer the conference to their network.
With these strategies in place, "Tech Is The New Black" can expect to see a significant improvement in engagement, conversions, and customer loyalty.
CRM Drip Funnel Email Marketing Zapier Content Marketing Redação Publicitária Digital Marketing Marketing na Internet Marketing Marketing Strategy Marketing de Mídia Social ID do Projeto.
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