HEAD OF MARKETING

Overview Full Fabric is looking for a Head of Marketing to lead our marketing initiatives and help us transform the landscape of educational technology.
As the Head of Marketing you'll have the unique opportunity to shape the future of education.
We're looking for someone who's not just a marketer, but a strategist, a storyteller and a leader—someone who's ready to connect the dots between innovation, education, and the digital world.
If you're passionate about making a tangible impact, eager to drive growth in a dynamic enterprise setting, and ready to inspire a team towards achieving greatness, Full Fabric is your opportunity to shine.
Join us, and together, let's build something extraordinary.
Key Responsibilities Strategic Marketing Leadership.
Developing and executing a comprehensive marketing strategy that aligns with Full Fabric's mission and business objectives, including market analysis, segmentation, and targeting to position Full Fabric as a leader in the ed tech industry.
Brand Management.
Elevating the Full Fabric brand identity across all relevant platforms and touchpoints, ensuring a consistent and impactful brand message that resonates with our diverse audience.
Agency and Freelancer Management.
Overseeing and managing the relationships with external agencies and freelancers.
You will be responsible for selecting and collaborating with these partners to execute specialised marketing projects and campaigns efficiently.
This includes briefing agencies and freelancers on objectives, negotiating contracts, ensuring timely delivery of high-quality outputs, and evaluating performance to ensure the best possible outcomes for Full Fabric's marketing initiatives.
Your role will be crucial in leveraging external expertise to complement and enhance our internal capabilities, thereby driving innovation and excellence in our marketing efforts.
Digital Marketing Expertise.
Leveraging digital marketing channels, including SEO, PPC, social media, and email marketing, to increase brand visibility, engagement, and lead generation.
Content Strategy and Execution.
Overseeing the creation and distribution of engaging, informative content that educates our audience about the benefits of educational technology and establishes Full Fabric as a thought leader in the space.
Team Leadership and Development.
Building, mentoring, and leading a high-performing marketing team capable of executing innovative campaigns and achieving ambitious growth targets.
Data-Driven Decision Making.
Leveraging analytics and data insights to inform marketing strategies, measure campaign effectiveness, and make informed decisions that drive ROI and continuous improvement.
Partnership and Collaboration.
Collaborating with cross-functional teams, including sales, product development, and customer success, to ensure a cohesive approach to market growth and customer satisfaction.
Innovation and Adaptability.
Keeping abreast of industry trends, technological advancements, and competitive landscape to adapt strategies accordingly and identify new opportunities for growth.
Budget Management.
Overseeing the marketing budget, ensuring efficient allocation of resources, and maximising return on investment for all marketing initiatives.
Qualifications Bachelor’s Degree in Marketing, Business, or a related field.
Essential for providing a strong foundation in marketing principles and business strategies.
Master’s Degree in Marketing or MBA a plus.
Proven Experience in Marketing Leadership.
At least 5 years of experience in a senior marketing role, demonstrating successful development and execution of marketing strategies and campaigns.
Digital Marketing Expertise.
Deep understanding and hands-on experience with digital marketing channels and tools, including SEO, PPC, social media, and email marketing.
Strong Analytical Skills.
Ability to analyse market trends, consumer behaviour, and campaign performance data to inform strategic decisions.
Excellent Communication and Leadership Abilities.
Strong leadership skills to build and guide a marketing team, coupled with excellent communication skills for effective cross-departmental collaboration.
Strategic Thinking and Creative Problem-Solving.
Demonstrated ability to think strategically, develop innovative marketing strategies, and solve problems creatively.
Budget Management Experience.
Experience managing marketing budgets efficiently, with a track record of maximising ROI.
Experience with a SaaS product is mandatory  Fluency in English (mandatory) Experience in the ed tech industry, international marketing experience are a plus.
What We Offer Competitive Salary.
We understand the value of top talent and are committed to offering market-leading compensation packages that reflect the expertise and value our team members bring to our company.
Remote Flexibility.
We offer a flexible work environment that supports both remote work and the option to collaborate in-person for those near our offices.
Our focus is on high-quality work and effective team interaction, ensuring a balance that doesn't compromise our standards or teamwork.
We promote a healthy work-life balance, embracing the passion for our work within a flexible framework.
Comprehensive Health Insurance.
Your well-being is our priority.
That's why we offer comprehensive health insurance to all our team members, ensuring you are protected and have access to the best healthcare options.
Home Office Budget.
We want you to have the most comfortable and productive work environment, even at home.
Full Fabric provides a budget to help you set up your home office, ensuring you have the setup you need to excel.
Professional Growth.
At Full Fabric, we're committed to your professional development.
You'll have opportunities to attend industry conferences, participate in training programs, and access a wealth of resources to help you grow in your career and stay ahead in the field.
A Culture of Excellence and Innovation.
Join a team of forward-thinkers who are passionate about making a difference in education.
Our culture fosters innovation, encourages collaboration, and supports your ideas to improve and expand our impact.
Making a Difference.
More than just a job, your work at Full Fabric will contribute to transforming the educational landscape, making high-quality education more accessible and impactful through technology.
If you feel you’re the right fit for this role we’d love to hear from you.
Note.
At Full Fabric, we are deeply committed to ensuring a positive and respectful interview experience for all our candidates.
We value the time and effort you put into your application and strive to make the recruitment process as smooth and engaging as possible.
While we would love to provide personalised feedback to everyone who takes the journey with us, the sheer volume of applications we receive makes this a challenging endeavour.
Please know that each application is reviewed with care and consideration, and even if we're unable to provide individual feedback, we greatly appreciate your interest in joining our team and the insights you share with us.
Thank you for understanding and for your interest in making a difference in the world of educational technology with Full Fabric.