Seo

On-site SEO: analysis and optimization of elements inside a website. Covers content and HTML source code of a page. Includes technical audits (server errors, redirect chains, duplicated content, page speed, mobile performance,...), keyword studies, keyword mapping, content creation and optimization, page titles, meta descriptions, URLs, internal linking, Schema Markup and other.

Off-site SEO: backlinks audit identifying toxic domains/pages and the creation of strategies to improve domain authority (guest blogging, press releases, social media...)

Gap Analysis: competitor's identification and analysis of their performance on search engines response pages considering contents, keywords, links and website performance

Definition, implementation and management of SEO strategies for different business areas, markets and countries

Reporting: data analysis, creation and presentation of reports with learning's, recommendations and definition of a future action plan

SEO Consultancy

On-site optimization: definition of automatic rules for products and articles optimization, page titles, meta descriptions, URLs. Content creation.

Technical audit: identification and management of errors, redirects, duplicated content, page speed, mobile friendliness

Trends identification, based on internal searches in fnac.pt and users navigation

Definition of SEO strategy for new products and new business categories

Keyword Studies

Newsletters: layout, coding, and sending in Neolane (Adobe Campaign)

Layout creation and coding of website campaigns, mini-sites and highlights inside fnac.pt

SEO oriented coding

Banners for display advertising campaigns

Flyers to promote new business areas and product launches