Marketing

Location: Lisboa e Região, Portugal
► Manage of Voltimum brand, brand equity and respective digital assets on all channels and platforms
► Drive holistic approach on Marketing messages, avoiding silos within different channels (Portal, NL, App, Social)
► Establish a balanced approach on content formats (text, video, voice) and strengthen community approach with key target audience.
► Implement product marketing for different channels (Portal, NL, App, Social) and establish respective development roadmaps in line with company benchmark
► Establish link with technical team on SEO, SEM with conversion management
► Lead on achievements of Group BSC targets and Facebook PPC campaigns
► Overall understanding of marketing strategy and of lead acquisition in order to lead company's acquisition (grow data base size and quality)
► Drive market intelligence forward
► Countries involved: Europe, Australia and America's

Location: São Paulo e Região, Brasil
► MAIN ACHIEVEMENTS: visits increased 43%, page views increased 36%, newsletter recipients increased 19%, followers on social media increased 54%; newsletter OR increased 6%; Facebook PPC results were driven to a next level (ROI - Leads)

► Improve Voltimum online marketing value in Brazil
► Implement business development plan for Voltimum Brazil: become a ref. in online training & education of professionals of the electrical sector in the country
► Community building
► Partner development manager - Responsible for the overall partner relationships, strategic business planning and projects execution
► Key account manager with focus on sales and project management
► Strong focus on content (customer interaction) and project management

Location: Lisboa e Região, Portugal
► Voltimum is an online business focused on online marketing & communication for the electrical sector. We act on B2B.
It's shareholders are some of the biggest electrical manufacturers in the world, namely: ABB, Legrand Electric, Nexans, Osram, Philips, Prysmian and Schneider.

► MAIN ACHIEVEMENTS: establish Voltimum as a ref media for professionals in the country, sustainable marketing value growth over it's existing period (2015 in comparison with 2014: +45% visits, +83% page views, +65% social media followers/ fans, 29% average newsletter OR), +74% newsletter recipients); Facebook PPC results were driven to a next level (ROI - Leads), edit a magazine on IoT for Smart home electrics

DESCRIPTION
► Responsible for Portuguese operations
► Partner development manager - Responsible for the overall partner relationships, strategic business planning and projects execution
► Key account manager with focus on sales and project management
► Community building
►Operate in a complex matrix structure with multiple stakeholders where I manage Country and Marketing Committees
► Drive marketing plans and projects across numerous marketing teams and businesses
► Experience working across a global network in digital marketing projects
► Digital marketing project planning and management namely videos, apps, dynamic and static banners, campaign landing pages, interactive games, community management, Google and LinkedIn ad words, 3D animations, social media management, etc
► Team management
► Responsible for database development, website traffic increase, content marketing, management and it's upload to website and social media
► Use analytical tools (Sales Force, GA, etc) to track and measure results, evaluate and redefine the strategy to achieve ROI
► Responsible for online and offline events organisation (fairs, seminars)
► BTL communication expert in B2B
► Responsible for identification and development of new business opportunities

Location: Lisboa e Região, Portugal
► MAIN ACHIEVEMENTS: company referred as design pioneering in international design magazines

► Responsible for marketing plan development & implementation
► Responsible for market & product tendencies analysis
► Creative team management
► Responsible for manufacturers negotiations and product quality control
► BTL communication expert - website front office definition, portal content manager, e-mailing, press releases, catalogues, social media liaison & events organisation (fairs, product launchings in several countries)

Location: Lisboa e Região, Portugal
► MAIN ACHIEVEMENTS: export increase 4 million €; to lead a pioneering project with reference on media business magazines

► Responsible for the marketing plans, international actions planning & organization, it's evaluation, adjustments to targets and budget control
► Finantial management, coordination and reporting (according to structural funds specifications)
► Team coordination (20-40 people depending on the number of companies involved)
► Communication expert (Catalogues, flyers, promotional videos, advertising, press releases, media liaisons, public relations, etc)
► Commercial actions responsible (organization and support of collective participations abroad, fairs, ntrepreneurial missions, etc)
► Responsible for market research in several markets (market tendencies, potential clients, competitors, distribution channels, consumers profiling, etc)
► Coordinator of several strategic studies, namely
1) Marketing study in the field of information technology for ceramics - aim: gather training needs
2) Marketing study for international approach of portuguese companies in foreign markets

► COMPANIES INVOLVED IN THE ACTIONS: Recer, Revigrés, Gresco, Aleluia, Topcer, Primus Victória, Gresart, Dominó, Viúva Lamego, etc.

Location: Lisboa e Região, Portugal
► Responsible for marketing business plan
► Communication strategy definition
► Main consultant for projects related to survey analysis, processes and implementation
► Teacher/ Training professional on quantitative and qualitative research & it's analysis
► Marketing intelligence - quantitative and qualitative research & it's analysis

► Co-author on the field of business management techniques for the Manual for certification & quality management based on ISO 9000/ 2000 norms
► Author on several newsletters articles on leadership, management & marketing assessment

►Marketing intelligence - Quantitative and qualitative research
►Survey implementation & it's analysis

Location: Coimbra e Região, Portugal
► Responsible for developing and implementing marketing plan
► BTL Communication expert
► Patronage & fundraising, development of new products to increase finantial resources (spectator card, etc)
► Responsible for audiences development project
► Responsible for marketing intelligence - satisfaction inquiries application & analysis

Formação profissional

Licenciatura pós-Bolonha
2 cadeiras para conclusão do mestrado

Pós-graduação

Pós-gradução/ Mestrado

Pós-graduação

Licenciatura pré-Bolonha