Marketeer/content writer

➔	360ª Marketing strategy for 3 premium fine wines brands(Quinta dos Carvalhais, Legado and Azevedo), with a specific focus on PT, UK & USA markets
➔	Developing and leverage a network of key stakeholders (Chefs & trade members)
➔	Digital marketing strategy development and implementation 
➔	Project Management, new packaging development and provision of new product information to national/ international agents and sales teams.
➔	Launched of 5 new wine brands and the new wine tourism project.

➔	Public relations and marketing communications, creation of original content: writing articles and interviews, promoting wine culture, brands and wine tourism

➔	360ª Marketing strategy for 6 iconic premium brands(Campo Viejo, Havana Club, Beefeater, Absolut, Becherovka, Olmeca) 
➔	Relationship management & Public Relations:  manage strategic networking with partners & stakeholders, experience in brand activation within on-trade strategy
➔	Project Management & Event marketing (attendance of 100+), content & original creative conceptions 
➔	Generation of brand awareness: promoting the products using brand&category knowledge 
➔	Developed the bar culture in the region, contributed to the creation of new initiatives, including new packaging, products and ideas. Trained and mentored of junior officers, hired and directed agencies & promo teams. Launching the Corporate Social Responsibility projects.

➔	Driving brand strategies for 5 iconic premium brands(Remy Martin, Louix XIII, Countreau, Metaxa, St.Remy) 
➔	Brand Marketing communications, wines (cognacs) education and creation of original content.
➔	On-trade brand activation: projects and events focusing on media, samplings, alliances, endorsements, event marketing, consumer offers. (attendance of 100+ of opinion leaders)
➔	Business development and implementation of iconic brands in a new territories (from scratch), managing ambitious KPI, proactively adjusting the strategy. Trained and mentored of junior officers, hired and directed agencies & promo teams.

MASTER’S DEGREE - WINE MANAGEMENT	2016 – 2018
JOINT DEGREE WITH ACCENT ON MARKETING (INCL. BRAND & DIGITAL),MANAGEMENT AND TOURISM
Université de Bordeaux, France; 
Universitat Rovira i Virgili, Spain; 
Universidad do Porto, Portugal

LEVEL3 ADVANCED AWARD IN WINES	2019 Wine & Spirit Education Trust

DIPLOMA IN SPANISH WINE TASTING	2015 Consejo Regulador D.O.Ca. Rioja 

CERTIFIED MARKETING	2014 IPM Business School, program accredited by CIM 

LICENTIATE - ECONOMICS	2005 – 2010 Belarusian State Economic University