Manager

Leadership and Strategy
- Proposed, envisioned and led several strategic company projects such as designed, implemented and negotiated 2 new premium TV channels that addressed an opportunity in the adult market
- Directly supported the Board in several strategic company projects, as well as in the definition of the overall group strategy in a difficult market environment 
- Optimized and streamlined several corporate processes and procedures, obtaining clear and measurable results on ROI: cost savings, increased compliance, reduced fiscal exposure (Television premium channels and production and sale On demand video contents)
- Led a critical company restructuring, including downsizing, staff retention, contract renegotiation, vendor sourcing negotiation, adapting it to the new financial reality

New business and negotiation
- New TV contents creation according market trends with costs' decreasing, changing the paradigm of own content production  
- Increased the own content available in video on-demand platforms in the main tv players such as NOS, MEO, Vodafone and Nowo, increasing in 20% the monthly company income
- Created two new premium channels and introduced then in MEO and Vodafone platforms, increasing 25% the subscription area
- Restructured the company's channels contents, reaching the highest number of subscribers ever and achieving the leadership against international competition
- Developed two new own digital platforms' (web and mobile) and social media corporate profiles
- New partnerships in order to distribute international exclusive content in Portugal, in VOD, DVD and digital platforms 

Main Responsabilities
- General management
- P&L and budget management
- Marketing & Sales
- Human resources management (recruitment & training)
- Vendor sourcing & negotiation
- Strategic Planning
- Contents procurement and negotiation
- Creative contents and distribution (retail, tv, DVD, digital)

- Negotiated the license for Portugal with Penthouse International and with the respective stakeholders to put the magazine on the newsstand (print and distribution groups)
- Designed the brand and marketing strategy 
- Hired all the editorial and design staff
- Editorial and digital supervision 
- P&L and budget management 
- Author of the book "Retalhos da Vida de um Diretor de Revistas Masculinas" (History of Men's Magazines in Portugal)

 - Designed Index, a weekend news magazine, part of newspaper I
- Editorial coordination of the magazine
- Negotiated and coordinated sponsored editorial projects for the newspaper i

- Started as deputy editor of FHM Men's Magazine and promoted to editor in chief after two years	
- P&L and budget management
- Contents and promotional campaigns definition 
- Editorial supervision and staff coordination (press and digital journalists and graphic designers)
- Recruitment and training
- Speaker at international FHM conferences
- Development, implementation and coordination of the site FHM.pt

- Started as journalist as promoted to deputy editor of Maxim, first Men's Magazine Launched in Portugal 
- Journalistic pieces and interviews
- Editorial contents coordination

- 3 Years of Marketing & Advertising
- 1 Year of Marketing Business