Comunicação e marketing

To structure insurance activity along with credit business, to become more commercially efficient, diversified in offer and compliant to the regulator guidelines, ensuring stakeholders estimated NBI and respective commercial growth. 
Main projects:  implementation of RGPD and IDD regulation; launch of new insurance offer in all business channels (Direct, Auto and Retail); internalization of sales process for its industrialization; insurance brand reformulation; digital communication campaigns for brand awareness and digital sales; implementation of moratorium insurance process.

To manage the connection with the outsourcer provider for the main sales channel - Contact Center OK! -  working in brand premises; to ensure team internal communication,  sales approach, product training, sales dynamization and campaigns definition, within the product portfolio of different brands (OK! teleseguros, iPronto and Siga Seguro), according the annual strategic guidelines

To ensure the implementation of the annual marketing plan defined, through all Offline/Online communication channels of the core brand - OK! teleseguros - as well the remaining company brands (Siga Seguro, Ipronto), in order to achieve company goals defined in budget (sales, crossell and loyalty) overcoming insurance direct portuguese market share and Publivaga brand awareness in consumer top of mind.

Main projects: implementation of annual Advertising Offline (TV, Press),  as well as Public Relation campaigns and events (i.e., Corrida Sempre Mulher), narrowly following up the communication cycle; implementation of the brand digital strategy in order to develop a more transactional website (A/B testing, Google analytics, Retarteting, Youtube Trueview, SEO, SEM, Facebook adds…); partnerships establishments for developing new brand communication actions or new protocols (Sporting, Fcporto, Impresa, Controlinveste etc.,...); launch of new insurance offer, such as OK! Familia, OK! GPS, OK MUV, Siga Seguro, among others; brand Rebranding implementation; opening of 3 new Lounge spaces in Porto and Lisbon, as well as a new pop up store in Braga; implementation of OK! Tour, a musical tour with Tiago Bettencourt. 

To manage operational relationship with Advertising, Digital and PR Agencies to implement brand Communication Strategy; to implement "Complementary Services" of the brand Multicare (partnerships establishment with several entities in areas such as optical, gym, health & beauty, cryopreservation, among others); to create and ensure internal / external communication;  to support  sales network (Multicare Contact Center; Fidelidade, CTT and Bank Caixa Geral de Depósitos agencies) implementing training actions and sales animation; contribution for the definition of the annual Marketing budget.

To assure financial interaction with customers and mediators as the agency cashier and as insurance sales assistant; to simulate direct sales of several insurance branches, with special focus in auto insurance .

To manage national and foreign relationship with providers (orders, stocks, delivery deadlines, billing); ensure stock management; content creation (pricing and product features catalogues); commercial accounting support; external services.

To manage orders/stock; support to commercial network

Leadership Academy 2º year (Strategy, Resilience, etc.) - Nova SBE, 2018
Emotional Intelligence - APS Associação Portuguesa de Seguros, 2015
Manager as Leader and Coach -  Creia, 2015
Marketing - Product manager -  APS, 2014
Web Intelligence e Social Media - Common Group, 2013
Leadership - Bizpoint, 2013
Award "Adaptability & Innovation“ - Multicare, 2006

Extensive knowledge acquisition of the marketing  product management and communication, having revealed specific appetency for Content creation as well as Advertising creativity.