Marketing, comunicação interna, conteúdo, campanha

Working on the Change Management team, part of the Talent & Organization practice, reporting to the Management Consulting Manager. 
Assisting the development of strategic communications planning, content production (writing and design), HR processes mapping, stakeholder analysis and management, impact and risks mapping, capacitation plan and change sustainability – focused on the experience of the employee and key HR stakeholders, cost reduction and digital transformation.

Leading the Marketing & Communications initiatives for Accenture Digital (Interactive, Applied Intelligence e Industry X.0), reporting to the Marketing Manager.
Responsible for internal and external campaigns, executing the strategy and content production with a 360-degree vision, management and adaption of global campaigns, interface with local agencies and the global team, KPI measurement, results analysis and reporting, budget, partnerships and stakeholders management, trends and market opportunities monitoring. Also involved on web content production, recruitment marketing, events and sponsorships planning and execution.

Support for Accenture Digital’s Marketing & Communications initiatives and responsible for the area’s internal actions, reporting to the Associate Marketing Manager.
- Internal engagement and recruitment campaigns management;
- Content production for Accenture Brasil digital channels;
- Proposals and materials for clients;
- Production of reports for global reporting;
- Support events logistics.

- Social media content planning and creation (Facebook and LinkedIn mainly)
- Facebook Ads campaigns management;
- Email marketing planning;
- Agencies and strategic partners management;
- Business partners management (e-commerce/ online stores, performance agencies, e-commerce platforms);
- Content creation, revision and translation (releases and institutional communications mainly);